300ZX is the name given, in much of the world, to the "Z31" and "Z32" generations of Nissan's Z sports car. Like all other versions of the Z-Car, it was sold in Japan as the Fairlady Z, regardless of model year. Sold on the Japanese market exclusively at Nissan Bluebird Store locations from 1983 through 2000 and in the United States from 1984 through 1996, the 300ZX name followed the numerical convention initiated with the 240Z, put forth by Yutaka Katayama, the original president of Nissan Motors USA.
Car and Driver placed the Z32 on its Ten Best list for 7 consecutive years, meaning it made the list during every year of its availability in the United States, and Motor Trend awarded it as the 1990 Import Car of the Year.
The 300ZX was also reported by the United States Department of Transportation to be safer than other popular sports cars like the RX-7, Ford Mustang, Chevrolet Camaro, Pontiac Firebird, and the newer Nissan 350Z in the event of a crash. This is due mainly to the placement of the seatbelt being mounted on the body of the car instead of on the door (94-96 models).