The Dodge Caliber is a compact car that was produced by the Dodge division of Chrysler from model years 2007 to 2012. It replaced the Neon, which Chrysler had discontinued in 2005. The Caliber went on sale in March 2006 as a five-door hatchback; but with its appearance, it is sometimes considered a station wagon or a crossover. The Caliber was the smallest and the least expensive vehicle in the brand's line-up until the 2013 Dart succeeded it. The marketing plan for the first year of the Caliber's production included 20% of the budget going towards online marketing, a blitz of print ads, and TV commercials.
The 2010 Caliber was the last model sold in Europe. The 2011 model ended production on November 23, 2011 in United States, with the remainder being sold as the 2012 model year Caliber in both U.S. and Canada.