Mercury Cougar is the name applied to a diverse series of automobiles sold by the Mercury division of Ford Motor Company from 1967 to 2002. As was common with Mercury vehicles, the Cougar shared basic platforms with Ford models.
The Cougar was important to Mercury's image for many years, and advertising often identified its dealers as being "at the sign of the cat."
The car was assembled at the Dearborn Assembly Plant (DAP) (one of six plants within the Ford Rouge Center) in Dearborn, Michigan from 1967 to 1973, at the San Jose Assembly Plant in Milpitas, California from 1968 into early 1969, at the Lorain Assembly Plant (LAP) in Lorain, Ohio from 1974 to 1997, and at the Flat Rock, Michigan Assembly Plant from 1999 to 2002.
The discontinuation of the Cougar left no four-cylinder vehicles in the Mercury lineup until the 2005 Mariner SUV arrived.