The Toyota Platz is a subcompact automobile that was manufactured in Japan by Toyota from 1999 through to 2005, when replaced by the Toyota Belta. Designated by Toyota as the XP10 series, the Platz was sold in export markets as either the Toyota Echo or Toyota Yaris. The "Echo" and "Yaris" names were also given to the export version of the related Japanese market Toyota Vitz hatchback, from which the Platz derives.
For North America only, when the model launched as the Echo in 1999 for the 2000 model year, a coupé guise was also offered. In the United States, the Echo sold almost 50,000 examples in its first year, with just half that many in 2003. The Echo was an element of Toyota Project Genesis, a failed effort to bring younger buyers to the marque in the United States. The Echo sold in high volumes in Canada.