The Honda Element is a compact crossover SUV based on a modified CR-V platform, manufactured in East Liberty, Ohio and offered in front-wheel and all-wheel drive formats in the United States and Canada from model years 2003 through 2011. Sales of the Element continued to slump throughout the final years of its production, bottoming out with only 14,000 units in 2009. In 2003 (The Element's inductory and most successful year) Honda sold more of the cars than it did in the vehicle's final 3 years combined.
The 4-seat Element is optimized to carry large loads. The floor is made of easily cleanable textured urethane; the fabric is stain-resistant; the individual rear seats recline, fold up and are removable. The rear clamshell tailgate arrangement is large and the vehicle is tall, allowing large loads.
In 2007, the Honda Element won the Dogcars.com's "Dog Car of the Year" award. Honda chose to follow up on that with a concept vehicle unveiled in 2009 New York Auto Show specifically designed for canine transportation. It includes a "pet restraint system", an extendable cargo area load-in ramp, a 12V DC rear ventilation fan, second-row seat covers with a simple beige dog-outline pattern design to match the bed cover fabric, all-season rubber floor mats with a toy bone pattern, a fan, and "Dog Friendly" exterior pawprint emblems. A spill-resistant water bowl, also included, can be placed into a nook in the corner of the pet bed.