The Mitsubishi Endeavor is a mid-size crossover SUV built by Mitsubishi Motors at their manufacturing facility in Normal, Illinois. Based on the PS platform, it was the first vehicle built under Mitsubishi's "Project America", a program aimed at introducing vehicles for North America without having to compromise to accommodate other export markets.
On its release in March 2003 the company aimed for 80,000 annual sales but achieved only 32,054 by the end of its debut year, and sales fell every year since. Mitsubishi did not produce any 2009 Endeavor models for the retail market. They did produce a 2009 model for fleet customers that are turning up as used, off lease vehicles. On April 25, 2011, it was announced that Endeavor production would end in August 2011.