The Hyundai Veloster is a compact sports car first produced in 2011 by Hyundai, with sales beginning in South Korea on March 10, 2011 and in the USA since the fall of 2011. It is the first of Hyundai's new Premium Youth Lab sub-brand, which is targeted for the young generation of drivers. It was unveiled on January 10, 2011, at the Detroit auto show.
The car differs from many competitors with its asymmetrical door configuration, featuring one large door on the driver side and two on the passenger side. In the USA, the Veloster is equipped with BlueLink, a new telemetics system which will eventually be standard on all Hyundai models. The system is comparable to OnStar in GM vehicles, and provides customers with automatic crash notification, vehicle diagnostics, and remote control of vehicle features, among others.
The Veloster name, a combination of velocity and roadster, evokes the sporty characteristics of a sporty two-plus-two.
Rhys Millen drove a version of Veloster race car with a 2-litre engine rated 500 hp with all wheel drive in the Summer X Games during 2011 US Rallycross Championship Series.